Corporate News

Allegro is going international, enabling buying and selling across the EU

February 22, 2022
  • Allegro launches its English-language service, allowing European customers and merchants to benefit from EU-wide accessto one of the world’s top ten e-commerce websites2.
  • Customers will now be able to search and buy merchandise on Allegro in English and pay in euros, with Allegro helping to handle international deliveries and payments through its partners.
  • Allegro will provide the English translation for the merchants’ offers delivered internationally at great prices, as well as the necessary support throughout the purchase process.
  • The move is one of Allegro’s organic steps in pursuing international expansion. Together with the planned purchase of the Mall Group, which operates across Central and Eastern Europe, it solidifies Allegro’s European footprint.

Providing the most convenient and state-of-the-art platform to help link customers and merchants has always been Allegro’s core mission and it’s now gaining an even greater, EU-wide scale. Allegro’s English-language service gives European customers access to over 60 million (and counting) best-priced international offers, with the platform facilitating the whole process.

“International expansion is a key priority, and as Poland’s most visited online marketplace we are taking another great leap forward on our expansion roadmap,” says Allegro CEO, Francois Nuyts. “With works on the planned purchase of the Mall Group ongoing, we are strengthening the other pillar of our European presence by widening the access to millions of offers on our platform for EU customers and merchants. European buyers will benefit from Allegro’s focus on choice, price, and no-fuss deliveries, while EU merchants are thus widening the number of potential customers.”   

Polish and international merchants are able to offer their products to an EU-wide audience in English. Allegro will support merchants to ensure a frictionless process, taking care of the offers’ translations and providing necessary support for both sides of such transactions before and after the purchase. The platform will also help handle deliveries as well as euro payments together with its partners. Customers can use the site with international setting enabled before the platform launches dedicated to the international offer. 

1 Offer spans 24 EU countries apart from Poland, excluding Malta and Cyprus.

2 According to Similarweb.