More than 5 million customers save on free delivery with the Allegro Smart! program, one of the most popular Internet services in Poland
- Allegro clients have already saved nearly PLN 4 billion thanks to free deliveries within Allegro Smart! program or free Smart! na Start trial.
- Smart! is one of the best rated services offered by Allegro, scoring a globally unique score of 92 in the NPS customer satisfaction survey.
- Smart! customers shop 2.5 times more often than other buyers thanks to an unparalleled number of great-priced offers and fast and free deliveries and returns.
Three and a half years after its launch, Allegro Smart! has entered the everyday language as a synonym of convenient and economical online shopping. It comes as no surprise since one of the best-rated Allegro services has saved customers a total of nearly PLN 4 billion with free delivery and returns alone. The savings, the simplicity of the service and the ability to couple it with other benefits, e.g. special offers for Smart! members, access to presales and interest-free shopping credit with Allegro Pay, led the number of users to exceed 5 million!
“Poles fell in love with Smart!. Already more than 5 million customers use it for easier and more enjoyable shopping. Everyone can save with fast and free delivery, exclusive special offers for Smart! members and the Smart! Week shopping event. More than three years since its launch, customers already have access to as many as 160 million Smart! offers. We make sure that their prices are as attractive as possible,” says Grzegorz Czapski, Business Development Officer at Allegro. “The popularity of the service has made Allegro Smart! a benchmark for the whole Polish e-commerce market. At the same time, the programme helps companies boost sales on Allegro, which is why they are eager to add their offers to it. This is a win-win situation for customers and merchants, and this isn’t our last word when it comes to developing the service.”
An annual Smart! membership pays for itself already after a few purchases, and the savings of Smart! members grow with each purchase. Within 2 years since joining the program, an average customer spends 84% more on Allegro*. Apart from saving with free delivery, Smart! members have access to everyday exclusive deals (Smart! Okazje) and can make full use of the autumn shopping festival, Smart! Week. By coupling the service with the innovative Allegro Pay programme, they can also split their payments into three instalments at no extra cost as part of a special offer. Moreover, Smart! members with a flair for sports, entertainment and culture can buy tickets at eBilet.pl in special presales.
Customers can try out Smart! as part of the Smart! na Start programme that offers 5 free deliveries with Smart! redeemable within a year. What’s more, family members can share their Smart! package through Allegro Family accounts with no additional charges. Allegro also has a dedicated offer for students, who can use the Smart! Student package as part of a free 6-month trial and subsequent discounted membership at PLN 39 to access discounts from Allegro partners such as Flixbus, FreeNow, Blinkee, Legimi, Multikino, T-Mobile, strefakursów.pl and Profilingua.
Allegro Smart! ensures free delivery by courier service and to parcel lockers or pick-up points on orders of PLN 40 or more from a single seller. The service costs PLN 49 per year or PLN 10.99 per month and is free in Smart! na Start. The program currently consists of more than 160 million offers on Allegro, including 25 million with next-day delivery and a few million with same-day delivery! In short, Allegro Smart! means a wide range of products at the best prices as well as free express delivery — everything that online shoppers love most.
Customers who choose parcel lockers or pick-up points have access to Poland’s largest network of nearly 50,000 pick-up points that includes One Punkt by Allegro points as well as One Box by Allegro green parcel lockers, Paczkomaty parcel lockers, Żabka and Biedronka stores, Orlen service stations as well as Polish Post and Kolporter points.
The buyers enjoy benefits, and so do the merchants. Those who have joined Allegro Smart! boost their revenue much faster than non-members. Fast deliveries are an additional incentive for customers and increase the frequency of shopping, with Allegro covering a substantial majority of delivery costs. In addition, merchants who offer same-day shipping can join the AlleProgres programme and enjoy special discounts.
*Based on the results of tests conducted on cohorts of Smart! customers who joined the program in the first year.