Sprandi, CCC brand, joins the Allegro Brand Zone
- Sprandi is the first CCC Group brand to launch an official store on Allegro.
- The range of products will include about 3,700 models of footwear, clothing and accessories.
- The Allegro Brand Zone is a one-stop shop for all official stores available on the platform.
Sprandi is a modern sportswear brand for women, men and children. It offers casual designs of footwear, clothing and accessories for everyday wear, in line with the latest trends. As of today, the brand is also available in the Allegro Brand Zone. The launch of the store coincides with a back-to-school campaign.
The full offer is available HERE.
“By joining the Brand Zone, Sprandi, which offers not only footwear but also clothing and accessories, will offer its customers an even wider choice of fashion items. Naturally, Sprandi fans will also enjoy benefits such as free delivery and returns through the Smart! programme,” says Celestyna Lendo-Zachariasz, Segment Director, Fashion at Allegro.
“Our customers are used to the convenience and speed of online shopping and are more and more likely to use multi-brand platforms. They want to buy shoes, a book and a vase with one click, and we want to make it possible. This is why launching a CCC brand on Allegro, a leading marketplace platform, is a logical step on the Group’s way to develop its omnichannel model. We’re starting our partnership with a unique and popular brand, Sprandi. In the Allegro Brand Zone, the brand will offer the entire range available at ccc.eu,” says Piotr Zemło, Co-Head eCommerce at CCC.
Sprandi is the latest well-known fashion brand to join more than 200 brands already present
on Allegro. They were all brought together in a one-stop shop available at https://allegro.pl/dzial/moda/marki. This makes the customer journey shorter, and gives official stores a dedicated zone. Lately, Allegro has also introduced a “reliable brand” filter. Customers can use it to make sure they are buying original products at attractive prices that follow the latest trends.
The Allegro Brand Zone is a one-stop shop for stores of professional and popular brands that offer a wide and attractive range of products. It is a place where customers can buy exclusively new and original items and find out the latest from Allegro partners. The Allegro Brand Zone is also a way for manufacturers and authorised sellers to promote their offers across various categories.
Allegro is an e-commerce platform available 24/7. Fashion is one of the most popular categories on the platform, with approximately 1,000 customers visiting it every minute. In 2020, the average sale rate was approximately 120 items per minute in this segment, and the range of fashion products available increased by 50%.