Support Polish designers! Cast your vote in the Allegro Projektownia poll
On 7 June, Allegro launched a poll to support artisan fashion and Polish designers. All participating entrepreneurs and voters can count on a range of attractive prizes.
Compete for fabulous prizes! Vote for your favourite product and help us pick the winner of Consumer’s Choice Award
Polish fashion has recently enjoyed a surge in popularity, becoming a guarantee of quality and unconventional design. The e-commerce platform Allegro decided to respond to buyers’ preferences by holding a campaign entitled “Allegro Projektownia”, where the main objective is to create a brand that will become a symbol of Polish fashion items. As part of the event, the platform is holding a poll to name the best Polish fashion entrepreneurs in two categories, “Best Polish Product” and “Consumer’s Choice Product”. The winner in the main category will be selected by a jury including Ewa Minge (fashion designer) and Andrzej Pągowski (graphic artist and set designer). Allegro customers will also play a vital role in the campaign as they will vote for “Consumer’s Choice Product”. There are thirty Polish brands competing in the poll.
“Allegro Projektownia is especially dear to my heart because there is no such thing as too much support in the fashion industry. I believe that seasoned creators should share their knowledge and experience with industry hopefuls. I’m certain that there is enough room there for all of us,” says Ewa Minge, fashion designer and campaign ambassador.
To support creators and compete for a chance to win attractive summer accessories (a hammock and a fashionable bag), visit allegro.pl/kampania/projektownia-allegro-konkurs and cast a vote for a fashion brand of your choice. After you vote, you will see instructions for the competition challenge.
The creators will compete for a share of more than PLN 1 million. The winner for “Best Polish Product” will receive a discount of up to PLN 180,000 on sales commission on Allegro as well as over PLN 500,000 worth of additional benefits to support sales and advertising. In addition, the winner for “Consumer’s Choice Product” will enjoy a discount of up to PLN 120,000 on sales commission on Allegro as well as over PLN 250,000 worth of additional benefits to support sales and advertising.
“The Allegro Projektownia poll was initiated to support young Polish brands. We can see Polish fashion enjoy a surge in interest and confidence, which is why we will bring in experts and our customers to choose brands we will help grow further. I’m certain that both the creators and all voters will enjoy the prizes we’ve prepared for them, so make sure to take part in the poll!” says Celestyna Lendo-Zachariasz, Segment Director, Fashion at Allegro.
Allegro is an e-commerce platform available 24/7. With more than 1,000 users per minute on average, fashion is one of the most-visited categories on the platform. In 2020, the average sale rate was 120 items per minute, and the range of fashion products available increased by 50%.
The poll is open until 20 June at allegro.pl/kampania/projektownia-allegro-konkurs
The winners will be announced at the closing ceremony on 30 June. Don’t miss it!