At a glance
Allegro.pl is the most popular shopping platform in Poland and the largest e-commerce platform of European origin.
We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform.
We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network.
In April 2022 we finalized the deal to acquire the Mall Group and WE|DO to build on the best of the joining companies and boost the enlarged group’s international expansion. The game-changing merger of a unique scale allows international merchants from across the wider geographical footprint and beyond to benefit from listing once and selling everywhere, while granting tens of millions of EU consumers convenient access to improved selection, best prices and delivery experience.
Grey Scale Study - 4th wave, 12 2021
In 2019 we celebrated the 20th anniversary of Allegro in Poland.
For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.
Allegro 22 years at a glance
We have grown to earn the trust and appreciation of clients.
We have grown to earn the trust and appreciation of clients. Our mission is to offer the best shopping experience to customers and great business opportunities to merchants. We focus on their needs, which inspire us to create innovative solutions in which business and technology come together. Our rNPS (Relational Net Promoter Score) level is a sector high of 78.9.