At a glance

At a glance

Allegro is the most popular shopping platform in Poland and the largest e-commerce player of European origin.

We operate a marketplace model which means that millions of international customers can buy whatever they need from thousands of merchants in the region, who can list an unlimited number of offers on our platform.

We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, around 20 million customers visit our platform, or the great majority of all Internet users in Poland. They can choose from over 290m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest network of pickup points.

In April 2022 we finalized the deal to acquire the MALL Group and WE|DO to build on the best of the joining companies and boost the enlarged group’s international expansion across the CEE. The game-changing merger of a unique scale allows international merchants from across the wider geographical footprint and beyond to benefit from listing once and selling everywhere, while granting tens of millions of EU consumers convenient access to improved selection, best prices and delivery experience.

23 years on the market
No.1 marketplace of European origin by number of European visits per month (
The most recommended brand in Poland (2022 study by YouGov)
Grey Scale Study - 4th wave, 12 2021
>320 million offers (Q2 2023)
~7000 employees across CEE
>22 million visits per month (Gemius Mediapanel)
>130,000professional merchants
6 markets across Central and Eastern Europe
'AA' ESG Rating from the MSCI Agency (Dec. 2022)

In 2019 we celebrated the 20th anniversary of Allegro in Poland.

For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.

Allegro history at a glance

We have grown to earn the trust and appreciation of clients.

We have grown to earn the trust and appreciation of clients. Our mission is to offer the best shopping experience to customers and great business opportunities to merchants. We focus on their needs, which inspires us to create innovative solutions in which business and technology come together.

We have grown