We want to ensure that our customers are always satisfied with their purchases.
Each project we launch is designed with the customers and businesses that sell on our platform in mind.
We are constantly innovating to make shopping on Allegro easier, more convenient and more pleasant.
The Allegro team is made up of over 2200 individuals with an entrepreneurial mind-set and focus on constant improvement and innovations. We create usable solutions to serve the actual needs of clients and each time we test those solutions to make sure we offer exactly what they need.
All the Allegro innovations translate into sophisticated tech solutions developed in-house, by our own team of experts. We have 90 full-stack agile tech teams, that include AI and machine learning teams, product teams and design teams. In 2020, we launched an in-house data and artificial intelligence solutions team with approximately 100 data scientists, engineers and AI researchers.
The Allegro technology platform is changing literally by the hour, with an average of 110 product releases and 1490 integration tests conducted each day. We support merchants and communicate with them transparently as we transform the platform. We work hard to make sure they understand the rationale behind the changes we make and that we give them enough time and support to adjust their businesses.
The Smart! Loyalty Program, launched in August 2018 and set an entirely new standard in Polish e-commerce.
Smart! brought down the biggest barrier for clients to move more of their shopping online - the delivery cost. For an annual fee of PLN49, it offers free delivery and free returns to pick up points, lockers and by courier, as well as additional benefits such as daily SMART! deals, dedicated SMART! week shopping events, exclusive pre-sales of top entertainment events, access to exclusive product premiers, and many other. Customers love shopping with Smart! - on average they make 2.5x more orders and spend 1.7x more than non-SMART! buyers.
Merchants also benefit from Smart! and more and more of them work on their sales quality to qualify for the program and give their sales a boost. On average, Smart! leads over time to a 5x sales increase. The number of merchants with Smart! offers has grown four times since launch, which means clients can find this delivery option in 60% of all Allegro offers.
Delivery experience remains the key area of our innovation.
We know clients expect their products to be delivered quickly, reliably and cheaply. Approximately 75% of the products sold on the platform are delivered within one to two days and approximately 30% even the next day. Just recently, we have introduced what we call ‘delivery promise’, which means that clients can get clear information about the time their package is delivered. This is a world-scale innovation in a marketplace model, where we need to combine data from over 100 thousand independent merchants, cross reference them with delivery times of multiple carriers and take into consideration other aspects, such as national holidays. Thanks to machine learning algorithms, we are able to predict the delivery time with 95% accuracy. This means that Allegro clients can easily plan their shopping and compare offers to find the one they can take home the fastest.
Financial Services and Allegro Pay
We cooperate with many banking and fintech partners to provide clients with payment solutions and easy credit, such as 0% interest offers, installment payments and pay later options.
Clients can choose to use them while they check out and the whole process is conveniently adjusted to the online shopping reality.In the summer of 2020 we launched a new consumer finance initiative called Allegro Pay - the most flexible payment solution in the market created specifically for Allegro clients. It is easy to set up and it takes only 15 seconds to use. Allegro Pay offers customers a pre-approved purchasing limit up to PLN 4,000 with the ability to buy now and pay either in thirty days or in installments - with no interest.
Allegro Ads is a system for promoting offers within the platform.
It provides merchants with self-service tools and data- and profile-based ad targeting. Allegro Ads offers three formats: sponsored offers, display ads and external network ads, which displays Allegro offers on Facebook and Google's platforms. Merchants pay a fixed cost-per-click fee, so they can rely that their investment into extra advertising will actually bring more customers to their store.
Together with eBilet we are able to offer clients an entirely new proposition - selling experiences and not just products.
eBilet is a leader in online sales of tickets for concerts and other entertainment, cultural and sporting events in Poland. Smart! clients could take part in several pre-sales to concerts of top Polish and international performers, most of them being sold out in a matter of minutes.