A platform with a positive impact
The estimated total impact of Allegro on the Polish economy
Find out more in the Allegro Economic Impact Report
Fostering entrepreneurship
Supporting international development of Polish merchants
Allegro Smart!
Taxes and fees
A sustainable partner
At Allegro, we believe that sustainability is not just a corporate responsibility – it is a fundamental driver of business value and long-term growth. Allegro’s ESG strategy for 2026-2030 marks a transformative shift from risk mitigation to active value creation, embedding environmental, social, and governance goals into the heart of our commercial engine.
Our purpose
We aim to be your partner in sustainable growth and empowerment. This means we empower our stakeholders – employees, customers, merchants, and investors – to navigate and thrive in the digital and AI revolution. By building two-way relationships based on trust, we create a secure framework where innovation meets responsibility, ensuring that every choice we make generates meaningful value and builds fulfilling careers, businesses, or investments.
Strategic pillars: All4 Value
Our strategy is built on three interconnected pillars, underpinned by a world-class Governance framework. These pillars translate our high-level ambitions into measurable long-term targets.
Efficiency through Inclusivity. The Group is prioritising even greater diversity in decision-making processes as a source of innovation. By 2030, the share of women in senior management is set to increase to 33%. This is a natural continuation of our market-leading practices—Allegro already meets the requirements of the Women on Boards directive, with 3 out of 10 women on the Supervisory Board, and has successfully narrowed the gender pay gap to 2%.
Platform success is inseparable from seller success. Relationship Net Promoter Score (rNPS) has become our key performance indicator (KPI). Allegro is reinforcing its role as a partner-centric organisation, dedicated to helping local businesses scale safely and predictably.
Positively impact customers by providing simple & sustainable choices while minimising environmental footprint in own operations and value chain.
Recommerce as a growth accelerator. Allegro is strengthening its position in the pre-owned market, aiming to reach PLN 7 billion in GMV from secondhand and refurbished products by 2030.
This is a strategic response to evolving consumer trends, building on the success of earlier initiatives such as “Allegro OdZyskaj” or “Sell an Unwanted Gift.” Simultaneously, the Group continues its ambitious decarbonization path, aiming to reduce its own emissions by 43% (relative to 2024).
Good Governance serves as the foundation of our actions, streamlining processes and ensuring the consistency of our entire strategy. Within our corporate culture, we place a steadfast priority on ethics and transparency.
Best-in-class ratings: Our resilience is confirmed by industry leaders, including an MSCI ‘AAA’ rating, a “Low Risk” score from Sustainalytics, and a Prime position in ISS ESG ratings. Radical transparency: Our reporting follows the latest ESRS (CSRD) standards, ensuring that our data is as rigorous as our financial disclosures.
Shared accountability: ESG targets are integrated into our employee incentive systems, ensuring that sustainability is a collective mission across the entire Allegro Group.
As we move toward 2030, the focus of Allegro Group shifts from internal risk management to collaborative transformation. By leveraging AI and digital innovation responsibly, we are not just adapting to the future—we are defining the new era of ethical, profitable, and sustainable e-commerce.
Allegro Charytatywni
Combines shopping on allegro.pl with helping others. It allows NGOs to run fundraising campaigns and use the platform’s infrastructure, while enabling users to buy and sell items and make donations to charities. Allegro does not charge any fees or commissions, and all proceeds from sales go to the organizations and support the chosen cause. In 2025, 497 organizations used Allegro Charytatywni, listing 1.3 million items and raising 73.6 million PLN.
Community Involvement
For several years now, the employee volunteering program has been in place and thriving at Allegro Group. As part of the program, every employee is entitled to one paid day off to participate in a community initiative—whether organized by the company or chosen independently. Many volunteers use this day for team-building activities and/or to support a cause that is particularly close to their hearts. The Allegro Foundation provides organisational and financial support for such initiatives.
In 2025, the company’s employees organized 176 unique events and visited 71 locations, using a total of 871 days of paid leave and volunteering for a total of 6,968 hours!