Allegro operates a marketplace model allowing millions of international customers to buy whatever they need from thousands of Allegro’s partners across the region. Our platforms lists products in all key categories, focusing on maximum shopping convenience, including fast and free deliveries under the Allegro Smart! programme, modern financial services like Allegro Pay, and an ever-widening network of parcel machines and pickup points under the Allegro Delivery partnership programme.

The successful launches of the Allegro.cz platform in Czechia, Allegro.sk in Slovakia and Allegro.hu in Hungary mark the international rollout of the group’s successful model across Eastern Europe. They boost Allegro’s unique scale by enabling its international partners to list once and sell everywhere, while granting tens of millions of EU consumers convenient access to improved selection, best prices, and delivery experiences.

>25 years
on the market
~20M
users per month (Gemius)
>160,000
Partners
2.2M
Allegro Pay users
in Poland
~8M
Allegro Smart! customers
across CEE
‘AAA’
ESG Rating
from the MSCI Agency (2023)
~7000
people across CEE
<21M
Active Buyers in the region
Poland’s largest
out-of-home delivery network thanks to Allegro Delivery

Allegro has always been committed to serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. For 25 years, we have been serving consumers and promoting entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.

December 13th: The first auction on Allegro (USB Camera); The website’s first version fit on one floppy disk.
1999
April, the millionth auction
2001
The introduction of online payments
2002
The millionth man – Tomasz – registers his account on Allegro
2003
Launch of the Buyers Protection Program (currently Allegro Protect)
2004
The millionth woman – Eliza – registers her account on Allegro
2005
Acquisition of Ceneo.pl – a price comparison website
2006
Launch of the mobile version of Allegro.pl
2008
Allegro introduces professional company accounts
2009
iOS and Android mobile apps introduced
2010
Millionth download of a mobile app; first purchase with Allegro’s online installments
2012
Allegro acquired by Cinven, Permira, Mid Europa
2017
Allegro Smart! launch; acquisition of eBilet.pl – online ticketing platform
2018
Allegro launches its fintech arm Allegro Pay
2020
Allegro is #1 commerce platform in Poland and #10 e-commerce website worldwide
2010
Creation of the Allegro One brand covering all Allegro Last Mile solutions (One Fulfillment, One Box, One Courier)
2012
Mall Group and WE | Do join the Allegro Group
2017
Allegro launches Allegro.com platform as gateway for buyers and merchants from across the EU
2018
Allegro launches Allegro.cz marketplace in Czechia
2020
Launch of Allegro Delivery
2024
Allegro launches the Allegro.sk marketplace in Slovakia and Allegro.hu in Hungary
2024
Allegro has over 20 million active buyers across CEE
2024
Allegro opens Brussels office as the first Polish private company
Allegro Delivery becomes Poland’s largest out-of-home network
2025
Allegro widens offer with medical and travel services in cooperation with first partners
2026

:: Back in our startup days, we employed a team that could fit on a small couch. Today, we are the most popular shopping platform in Poland and the largest e-commerce platform of European origin with offices, warehouses and depots across CEE

:: Allegro is making good use of artificial intelligence across its ecosystem, providing personalised and conversational AI support for buyers and merchants, as well as creating an AI environment for agent communication. AI optimises advertising on Allegro as well as product development and internal processes inside the company.

Allegro has one of the largest tech communities in CEE, developing projects and products that are instantly scalable. Check out our tech heartbeat here!

The non-tech teams include a variety of business functions, the largest being customer service and commerce.
Allegro offers a unique scale of operations and direct impact on business. It means that the solutions you create will be used by millions of Europeans – including our friends and family!

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