Allegro is the most popular shopping platform in Poland and the largest e-commerce player of European origin.
Allegro operates a marketplace model which provides a platform allowing millions of international customers to buy whatever they need from thousands of Allegro’s partners from across the region. Our platform lists products in all key categories, focusing on maximum shopping convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services like Allegro Pay, and an ever-widening network of parcel machines and pickup points under the Allegro Delivery partnership programme.
Following the game-changing acquisition of the MALL Group and WE|DO in 2022, Allegro has built on the best of the joining companies to boost its international expansion. The enlarged group offers a unique scale, allowing our partners from all over the region and beyond to benefit from listing once and selling everywhere, while granting tens of millions of EU consumers convenient access to improved selection, best prices and delivery experience.
The successful launches of the Allegro.cz platform in Czechia, Allegro.sk in Slovakia and Allegro.hu in Hungary are the group’s first steps in the planned rollout of Allegro’s successful marketplace model across the region.
Introduction to Allegro
Allegro Economic Impact Report
~25 years
on the market
~20 million
users per month (Gemius)
>160,000
merchants
‘AAA’ ESG Rating
from the MSCI Agency (2023)
~7000
people across CEE
6 markets
across Central and Eastern Europe
>2.2 million Allegro Pay users
in Poland
~8 million Allegro Smart! customers
across CEE
>21 million
Active Buyers in the region
Allegro history spans 25 years!
Allegro has always been committed to serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. For 25 years, we have been serving consumers and promoting entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.
Allegro history at a glance
1999
2000
2002
2005
2009
2015
We have grown to earn the trust and appreciation of clients.
We have grown to earn the trust and appreciation of clients. Our mission is to offer the best shopping experience to customers and great business opportunities to merchants. We focus on their needs, which inspires us to create innovative solutions in which business and technology come together.